Nassim Taleb calls a ‘non-scalable’ career. A plumber can only fix so many taps. A baker can only bake so many loaves. A lawyer can only represent so many clients. Artists—which includes anyone from writers to musicians to entrepreneurs—don’t face this bottleneck. Something idea-based can be sold over and over again with almost no extra time or eff

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“I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale. I once wrote that every entrepreneur’s dream is to succeed at building an impossibly hard business and then finally open a local coffee shop to be happy.”