Notes on Consumer Crypto | Aug 17, 2024

Tokenized versions of Prime will enable a number of different ownership models that further incentivize early adopters. Rather than offering their products for free until protocols emerge, smart consumer applications can leverage these models to create sticky behavior and strong loyalty. 

Many tokens in the wild today were launched without considering the user. Other tokens bundle too many “jobs to be done” into a single asset, muddying the value proposition like a feature-packed product that tries to be everything to everyone.

In the 2010s, supply chain innovation opened up lifestyle brands. In the 2020s, financial mechanism innovation is opening up the space for incentivized ideologies, networked publics, and co-owned faiths. Liquid cryptocurrency tokens empower speculative cultural projects with monetary policies that create FOMO (e.g. Ethereum, FWB); NFTs enable membe... See more