Notes by Praveen | Praveen Vaidyanathan | Substack
notesbypraveen.substack.com
Notes by Praveen | Praveen Vaidyanathan | Substack
Your Personal Brand Needs a Refresh. Here’s Where to Start.
by Dorie Clark and Tomas Chamorro-Premuzic
May 17, 2024
Edwin Tan/Getty Images
Summary. In a fast-changing world, it requires both a strategy and disciplined execution to stand out and remain relevant. And since ... See more
Brand positioning boils down to one thing: Differentiation. And one way to be different is by aligning with a unique set of values. AND1 did this, aligning with the values of streetball: attitude and creativity. Nike, meanwhile, aligned with elitism and rigidity.
