“We’re moving away from the need to say, ‘These items put together are an aesthetic,’ and moving towards a more fluid state,” Panzoni says. Instead of “grabbing” an aesthetic as a whole, consumers can take elements and incorporate them into their own style. “This shift is why we haven’t seen a micro-trend pop in a little bit,” she says.
A generation’s currency is measured in trends, the moments that make an era mouthwateringly memorable. Only these fads are no longer dictated by a handful of tastemakers. Instead, what gets crowned as cool is often determined by how well a trend appeals to the rhythms of a specific platform. An idea’s artistic or cultural cachet depends on how easi... See more