Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
Rohit Bhargavaamazon.com
Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
New ideas typically come from juxtaposition—combining two things that previously haven’t been combined.
Martin Lindstrom • Small Data: The Tiny Clues That Uncover Huge Trends
Meanwhile, most companies use consumer research to answer a specific question, but they rarely see what they find in a greater context. The main use of this research is often to gain insight into a particular issue, and once that question has been answered, the research goes into a file somewhere, perhaps never to be looked at again. Yet linking th
... See moreDebra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
Relying on creatives or niche experts (e.g., wine or book editors) is not a novel concept, though I do think we’re leaning on them more heavily as an antidote to algorithmic recommendations, and I know they’re working harder to produce differentiated suggestions.
Michelle Rose Joseph • No. 13 — Reclaiming Discovery From the Algorithms
From Tiago Forte of Building A Second Brain-- We have spent most of our lives in the Attention Era. Our attention today is clearly the most scarce, valuable resource we have, which means we feel the need to capitalize on every bit of attention available, which often means filling almost every minute of the day with information consumption. Even wai
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