Non-Obvious 2017: How To Think Different, Curate Ideas and Predict The Future

“I detected a pattern suggesting that something everyone else had overlooked often became the basis of an inventive solution,” he says. “If I could understand why people overlook certain things, then develop techniques for them to notice much more readily what they were overlooking, I might have a chance to improve creativity.”

The challenge to being ahead of the trend—which I have been for most of my life—is to find a way to start a dialogue with the consumer. Perhaps you want to provide a solution to a problem they don't yet know exists. So you need to ask: how does this problem touch their lives and what they care about? Solving that problem can be difficult, time-cons