Non-Fungible Taylor Swift – Stratechery by Ben Thompson

That’s why I loved her decision to pull out of Spotify. Taylor Swift is not some sort of Luddite futilely standing against the forces of modernity; rather, she is a highly differentiated content creator capturing the immense value she is creating instead of ceding it to an aggregator that treats every piece of content the same.

But we could create a better deal: These organizations could invest in artists rather than owning them outright.

Music studios could invest in musicians and Spotify could invest in podcasts, giving those artists the capital they need to distribute their work on a grand scale, but the artist could retain majority ownership and creative control over ... See more

And so what you've ended up with, not surprisingly, is a few key players that happen to own the majority of the IP that is kind of a must have in this industry to have a product offering and a handful of distributors that have gotten scale on distribution of great user experiences like a Spotify, Amazon, a YouTube, whoever you might want to think a... See more