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No One Buys Books
Self-publishing is no longer growing explosively, but the potential remains for a “United Artists” attempt, whereby branded authors might band together to create their own publishing house.
Mike Shatzkin • The Book Business: What Everyone Needs to Know®
What makes the book business different from all other businesses? In a single word: “granularity.” There are just so many more books than there are movies or TV shows or albums of music, and that effect alone would create massive differences in audience identification and marketing strategy. In figurative terms, Hollywood has always produced hundre
... See moreMike Shatzkin • The Book Business: What Everyone Needs to Know®
Books matter. Making them is a combination of craft and insight. Publishing them is a generous act of faith. Adding to the corpus of shared knowledge is important. Books change the culture when people act on them, even if they don’t sell many copies. And sometimes the backlist surprises the accountants.
But the economics of new books have nothing to... See more
But the economics of new books have nothing to... See more
Books don’t sell
Publishers before never had a single customer who accounted for half or more of their sales, a position that Amazon now holds for many. The size of a publisher’s sales force has become less important. The digital marketing capabilities of a publisher are not as obvious as a big sales force, but they’ve become increasingly critical.