Second, given the nichification of everything, whether by subject matter or sensibility, I am not surprised that the New York Times is finding it difficult to sustain an opinion section purporting to represent all sides of an issue. This isn’t the pre-Internet era, when only a few publications had the reach to plausibly claim they had a duty to sho... See more
But the challenges facing online creators today derive from playing a repeated game, not a single one. It’s not enough to make one good hit: you have to keep making content to stay relevant.
Perhaps Dixon is right that Web 3.0 will play a role in the future of online creative careers, but it’s also clear that Ball and Enjeti, Hilton Carter, Maria Popova, and any number of successful podcasters didn’t depend on a technological breakthrough of this magnitude to put Kelly’s theory into practice right now. The key to their success seems in... See more