nighttime, good quests, audience capture, and the genius of no name's brand
startupy.substack.com
nighttime, good quests, audience capture, and the genius of no name's brand
Sometimes developing your basic goods and making the most effective use of them is best accomplished when you can go beyond the crowd and identify something distinctive on your own—that’s when really special things can happen.
Laura Huang • Edge: Turning Adversity into Advantage
Once you have many people doing something, you have lots of competition and little differentiation. You, generally, never want to be part of a popular trend… So I think trends are often things to avoid. What I prefer over trends is a sense of mission. That you are working on a unique problem that people are not solving elsewhere.
David Perell • Peter Thiel’s Religion
“When you try to improve on existing techniques,” says Astro Teller, the head of X, Google’s moonshot factory, “you’re in a smartness contest with everyone who came before you. Not a good contest to be in.”