nighttime, good quests, audience capture, and the genius of no name's brand

Comparison is the thief of joy when applied broadly, but the teacher of skills when applied narrowly.”

And so the more authentic you are to who you are, and what you love to do, the less competition you’re gonna have. So, you can escape competition through authenticity when you realize that no one can compete with you on being you. And normally that would have been useless advice pre-internet. Post-internet you can turn that into a career.

Once you have many people doing something, you have lots of competition and little differentiation. You, generally, never want to be part of a popular trend… So I think trends are often things to avoid. What I prefer over trends is a sense of mission. That you are working on a unique problem that people are not solving elsewhere.

When you compete to be the best, you imitate. When you compete to be unique, you innovate.