Nickelodeon and Disney Stars Find a Second Act on Podcasts

The mom-and-pop businesses of today are YouTubers, Twitch streamers, Shopify dropshippers, webcomic artists, podcast hosts, Tik Tok stars, OnlyFans creators, indie game developers, streetwear resellers, Etsy store owners, Clubhouse hosts, Substack writers, and many, many more.

. Prior to Cameo being founded in 2017, it would have been strange for celebrities to charge fans for personalized shout-out videos, but Cameo normalized this type of paid interaction—and anticipates $100M in bookings this year.

Covid-19 social distancing has created the perfect conditions for DNVCs: disruption of the traditional media product lifecycle (like studio production and theater distribution) combined with a massive increase in consumer demand for content.

Podtrac, the analytics company that publishes those industry rankers, found that weekly podcast audiences in the US decreased by 8% in the week of March 16, a greater drop than the 2% decrease in the previous week, at least for its measurement set.