Nickelodeon and Disney Stars Find a Second Act on Podcasts

If you’re a regular consumer of podcasts, you may have noticed a change over the past few years: many of the world’s most popular shows (and maybe some of your favorites) have started including the ability to watch instead of simply listen. While video podcasts are not a new concept, they’re quickly becoming mainstream and will soon represent the m... See more

According to an advertising agency I consulted, for example, a weekly podcast that generates thirty thousand downloads per episode should be able to reach Kelly’s target of generating a hundred thousand dollars a year in income. Earning a middle-class salary by talking through a digital microphone to a fiercely loyal band of supporters around the w... See more

The intimacy and immediacy of watching videos on a phone screen (how about 70% of YouTube viewers watch) helps creators connect with their audiences, opening opportunities for making money beyond just a cut of ad revenue. Sergey Vashketov films his two sons, Vlad and Niki, who make wildly popular videos for kids. The boys dress up in costumes, play... See more