In its variety, the Substack corpus resembles the blogosphere. It is produced by a mix of career journalists, bloggers, specialists, novelists, hobbyists, dabblers, and white-collar professionals looking to plump up their personal brands. The company has tried to recruit high-profile writers, offering (to a select few) health-care stipends, design ... See more

What’s interesting about newsletters is that consumers are willing to pay for them. While blogs have never really figured out monetization (apart from ads), Substack alone claims more than 50,000 paying subscribers.

Times are changing for writers. There’s been a recent wave who’ve stopped contributing to outlets and moved to newsletters like this, such as myself. To give some insight into what’s happening, the following is a postmortem of my decade-long career writing nonfiction for well-known media outlets like The Atlantic or The Daily Beast.