At Maxwell we’re trying to reframe social clubs to be around this idea of inclusive exclusivity - you may not be able to get into the Soho Maxwell, maybe it’s full or you just aren’t friends with those people. Or maybe you can’t afford it, but that’s ok because we’re creating a system within which multiple Maxwells can be started at various price p... See more

The Covid situation is actually fostering the rise of online micro-communities where a small group of users share the same values and interest and, as a result, are super engaged