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Payback Period on Customer Acquisition Costs
Nikhil Basu Trivedi • 10 Factors To Consider When Evaluating Consumer Subscriptions
Unit flips fintech economics on its head by teaming up with the companies that have already won the trust of their customers. No additional CAC, more LTV. In some cases, Unit can even reduce its clients’ CACs, like it did for Wethos
Packy McCormick • Absolute Unit
Subscription gross profit: To calculate the annual subscription gross profit, take the annual revenue per subscriber and subtract the cost of goods sold (COGS). If the average monthly subscription for the business is $10 per month, for example, with $5 in monthly COGS, the annual subscription gross profit is $60.