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Payback Period on Customer Acquisition Costs
Nikhil Basu Trivedi • 10 Factors To Consider When Evaluating Consumer Subscriptions
It’s a lot of work to get users on your article. Statistically, the first thing that happens is that the user will close the tab without reading. Only a fraction will read your content for free — consider what an effort it takes to also be paid for it! The original sin of the web, indeed.
Andreas Stegmann • Ben Thompson’s Stratechery should be crossing 3 Million in Profits this Year
What’s most impressive is that Netflix has increased prices many times in the last decade, on the order of ~10% each time, with little evidence of increased churn.
Alex Taussig • Firehose #182: 💰 Subscription addiction. 💰
There's a natural book publishing model for Substack to mirror that of QQ Reading:
Start with a free newsletter. Each edition is a chapter. Readers can consume X chapters for free (high start %). Once reader gets to chapter Y, they pay to unlock ending:
https://a16z.com/2018/12/07/when-advertising-isnt-enough-multimodal-business-models-product-strategy/... See more