Payback Period on Customer Acquisition Costs

It’s a lot of work to get users on your article. Statistically, the first thing that happens is that the user will close the tab without reading. Only a fraction will read your content for free — consider what an effort it takes to also be paid for it! The original sin of the web, indeed.

What’s most impressive is that Netflix has increased prices many times in the last decade, on the order of ~10% each time, with little evidence of increased churn.