New Media IRL: "New Release" by Yacht

But at least one thing has always felt clear to us: If you want to try and do something fun, strange and special on the internet, it helps to owe nothing to anyone but your readers.

As we’ve pushed past the dawn of this so-called creator renaissance, however, and the sun starts to loom high in the sky, I’ve found myself wondering where it all goes. 
I still think that the new models that have been, and continue to be, developed today can offer creators stability and financial freedom in a way that the gig life does not. Bu... See more

we threw up our hands and paid for everything ourselves: our web designers, our forum, our emailing list costs. The label asked for access to the mailing list, but I said no. I didn’t trust them with my fans’ email addresses. They were more than addresses; they were relationships. I didn’t ask them for any more help in the Internet department. The

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Then we sold the CD (which we titled, simply, The Dresden Dolls) straight to the fans at the shows for $10 a pop. We quickly sold out of the first batch of 5,000 and ordered another. My kitchen became a wonderland workshop of envelopes and packaging as we started mailing them out to fans in more and more distant states and countries, and to labels,

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