I do agree with Fred that, long run, every single piece of media on the internet is going to be incepted as an NFT. And there will be markets for it. I don't think we get there by YouTube just slapping on an NFT widget to their existing platform. I think it will be more bottom-up emergent.
As tech and culture further co-mingle, we should expect more startups to follow MSCHF’s lead, using drops to win attention. In the process, programmatic methods may rise to contrive scarcity reliably, at scale, online.