We Just Finished the Largest Study of Creators Ever Done. What We Found Surprised Us.

• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

“We discovered our superpower was creators,” recalled Ivana Kirkbride, an executive who worked on funded channels. “YouTube couldn’t be what it wasn’t.”