We Just Finished the Largest Study of Creators Ever Done. What We Found Surprised Us.
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We Just Finished the Largest Study of Creators Ever Done. What We Found Surprised Us.
- The long tail of the internet has provided a way for sovereign creators
and businesses to ‘
niche at scale
‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation; - The quality of an audience matters;
- Being tiny is mighty;
- Delighting the weird is a superpower;
- When you build a business, you’re building a new
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
The final and most recent piece of the creator triad is monetization. Being a creator is hard and often unforgiving work. One study found that reaching the top 3.5% of YouTube channels—which means about 1 million views each month—only nets you $12,000 to $16,000 a year, around the federal poverty line.
Rex Woodbury • The Creator Manifesto 🎨
how our economy might reorient itself around individual creators and the platforms upon which they build.
Nadia Eghbal • Working in Public: The Making and Maintenance of Open Source Software
Five years ago, a YouTuber ago might have run their entire ‘business of 1’ through YouTube. Today, that same creator might chop up clips of their content for TikTok, redirect traffic to their personal site through Beacons, sell their own branded merchandise via Shopify, and offer fan interactions via Cameo.