Saved by Michael Abata
New buzzword: Fractional CMO
CDO. It’s someone who can take a company’s scattered digital businesses and assets and coordinate them, while ensuring that they don’t get bogged down in the organizational in-fighting that can go on in legacy functions.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Hierarchies were being flattened, so a small company or a freelancer could compete with…
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Kyle Chayka • Filterworld
Calling yourself an entrepreneur can be unhealthy. The word is too strongly (and too wrongly) associated with work more, work harder, work endlessly. Instead, starting today, call yourself a shareholder of a business. Or a major shareholder of a small business.
Mike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
impact of the Collaborative Economy Agencies creating new models, with no offices, gig economy staff and no office or full-time staff.