Saved by Michael Abata
New buzzword: Fractional CMO
Chief of Staff is usually an execution role, serving the leadership team. CBO is an extension of the leadership team, filling the gaps of the team
Execs • Michal Cieplinski (CBO Pipe, ex General Counsel at Fundbox)
Today’s boards don’t need chief marketing officers who have creative flair but no financial discipline. They need ambidextrous marketers who offer both.”
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
In the absence of full-time opportunities, individuals will be aggregating contract work to build a portfolio of revenue, and employers will look to outsource on a project basis in order to maximize their financial flexibility while navigating this new reality.
Allison Baum • The “future of work” becomes “work”
It’s so different now, and what I’ve talked about quite a bit in some podcasts recently is that a CMO has to be such an agile, versatile player. You have to be good at a hundred different things and your CMO could come from a number of different backgrounds. I’m a CMO, but I’m an expert in comms. I’m not a demand gen expert. I’m not a brand expert.
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