Saved by Michael Abata
New buzzword: Fractional CMO
Job sharing means two part-time people doing one full-time job. This is a quietly growing, trendy practice in corporate America that actually seems to work.
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
The nature of our fad culture is driving more value not just to those who blow up, but to those who can hold on to their 15 seconds of fame, a task made harder thanks to our information overload.
Tal Shachar • Creators Eating the World
Today’s CMOs need to operate on a much quicker test-place-analyze-optimize cycle, know which of the thousands of marketing technology solutions can give them an advantage, rebalance their media mix frequently, and juggle vendors, agencies, and services providers with the skill of a top performer at Cirque du Soleil. We’ve gone from a world where ad... See more
SparrowAdvisers • Self-serve ads and the rise of DIY advertising
"Today’s CMOs need to operate on a much quicker test-place-analyze-optimize cycle, know which of the thousands of marketing technology solutions can give them an advantage, rebalance their media mix frequently, and juggle vendors, agencies, and services providers with the skill of a top performer at Cirque du Soleil."
... See more
... See more