Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

The goal of any page, of course, is to retain attention through its two major phases. First, transient attention, which is to say, “the short-term response to a stimulus that distracts attention” and then, second, selective sustained attention, which is conscious focus. A fascinating presumption in differentiating between these two forms of attenti

impressions, contexts, and antecedent events are all opportunities to influence subsequent reactions and behaviors — this includes the way products are presented in packaging, the articles adjacent to advertisements in newspapers, and the experiences leading from the parking lot to the entryway of a retail store. Favor indirect primes over direct p

generates subconscious feelings of relaxation and security—a state of mind that encourages customers to shop for longer and buy more