Necessary but Not Sufficient: A Theory of Constraints Business Novel

our habits and measurements recognize and accommodate the existence of a given limitation."

A strong reference from a very large company with a recognized name goes a long way in selling to companies lower down the Fortune 1000 list.

If we don't also change the rules we can be assured that we will not realize the full benefits."

"To realize value, bottom-line value, technology is necessary but not sufficient.

It's not like investing in a new company or like investing in a building or a machine. You put out so much money and what do you have in your hands? Nothing you can resell, nothing you can offer as collateral.

"Just think what would happen if we could achieve bottom line results early in the implementation. How much easier it would be to handle the project!"

"Being paranoid means looking and planning for the possible dangers, even in a situation that is good.

The key must lie in the fact that they are not concentrating on bringing bottom-line value.

technology is a necessary condition, but it's not sufficient.