Necessary but Not Sufficient: A Theory of Constraints Business Novel

"For example, twenty years ago I didn't regard typewriters as a limitation. Not at all.

Critical Chain software."

It's not like investing in a new company or like investing in a building or a machine. You put out so much money and what do you have in your hands? Nothing you can resell, nothing you can offer as collateral.

"To realize value, bottom-line value, technology is necessary but not sufficient.

new technology will bring benefits, when, and only when, it surpasses an existing limitation.

They didn't have the recognition, they didn't have enough money, they were constantly oscillating between not having enough clients and not having enough people. In retrospect, what they were actually lacking was the experience needed to grow a company.

our habits and measurements recognize and accommodate the existence of a given limitation."

If we don't also change the rules we can be assured that we will not realize the full benefits."

The key must lie in the fact that they are not concentrating on bringing bottom-line value.