Narrative Distillation - Kwokchain

Many software companies are started opportunistically, so their product roadmaps are evolutionary. But the CEO and co-founder Parker Conrad built Rippling through intelligent design. Each product has a whitepaper, each funding round has a written memo. Releasing these memos publicly means Rippling is unafraid of competition: if you give your produc... See more

Provide access to increasingly large amounts of non-dilutive capital.

Creators lead the way. Many members of this movement built their reputation as creators, amassing large audiences in the process. This influence has been translated into securing allocation in competitive rounds. Those that tell powerful stories about their portfolio businesses can drive remarkable results.

This is why successful companies still pursuing breakthroughs are always led by live players, often the founders.

Only Mark Zuckerberg could have changed Facebook's name and decided it was now a virtual reality hardware company.