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Narrative Distillation
Elon, Zuckerberg, and all the smartest founders are building their own media arms, going direct and routing around legacy media corporations. Doing so is now a core competency. A CEO or a founder who does not build direct distribution is not doing it right. It’s like a company not building a website.
Eric Jorgenson • The Anthology of Balaji: A Guide to Technology, Truth, and Building the Future
In the very early-stages of a company, especially during a fundraise, narratives rule everything and pseudosecrets are the dominant way to build a narrative.
Michael Dempsey • Narratives & Pseudosecrets
You can be the best product for small market, build a real company, and then from a position of strength, either stay there or attempt to expand to adjacent markets.
Or be undistictive in a huge market, out-advertised and invisible, never getting off the ground.
Jason Cohenx.com