Namecore is the trend that unifies all trends

Before the internet demanded our attention 24/7, television, radio, and lifestyle magazines had a very specific grip on the zeitgeist, combing youth culture to determine the next craze. Now, gauging cool is a far more democratic endeavor, and the escalating speed of digital culture means that fads can come and go before they even peak. Mediated thr... See more

I wrote a few weeks ago about how the nature of our social networks and content platforms leads to cultural sameness via supercharging fad culture. But increasingly the social networks and content platforms themselves suffer from the same effect.

the acceleration of nostalgia. We’re trapped in what might be called a Revival Spiral.

In fact, one of the things that will not survive is novelty itself: trends, fads, fashions, scenes, vibes. We are thrown back into cyclical time; what’s growing old is the cruel demand to make things new.