Mystery: A Seduction, A Strategy, A Solution

The trick is to choose the Breadcrumbs that create the most wonder in the minds of your audience without giving them enough to guess correctly. Choose wisely. Breadcrumbs are particularly effective when the truly unexpected is coming. I am about to impersonate a charity worker in order to steal money from innocent homeowners. That is unexpected. Th

The Curiosity Gap is what tells the reader what this piece of writing is about, who it’s for, and what it’s promising—all without revealing the answer.

Oftentimes I will load a portion of a story with superfluous information simply to hide the one important bit of information that I need the audience to know but not yet recognize as important. I clutter the landscape so that the audience can’t tell what is important and what is not.

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