o make things concrete, it helps to break down "how someone wants to live" into atoms, which I call values. For instance, someone might want to live honestly, courageously, creatively, etc.

The thread that unites these three goals is the idea of service. When I think about spending less time on management, it makes me worried I’m being selfish. But I realized a core thing I am good at, one of my unique superpowers, is producing creative work. And I am at my best when I’m producing creative work that’s meant as a gift for other people.... See more

One of my most important is the mantra “coming alive over getting ahead.” I embraced this fundamental shift when I left my previous path, and the mantra reminds me that I don’t want to create another job for myself. When I see an opportunity to make money, scale something, charge more money, or move faster, this phrase reminds me to explore all pos

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