instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself . a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence
A garden is a collection of evolving ideas that aren't strictly organised by their publication date. They're inherently exploratory – notes are linked through contextual associations. They aren't refined or complete - notes are published as half-finished thoughts that will grow and evolve over time. They're less rigid, less performative, and less p... See more
The Garden is the web as topology. The web as space. It’s the integrative web, the iterative web, the web as an arrangement and rearrangement of things to one another. Things in the Garden don’t collapse to a single set of relations or canonical sequence, and that’s part of what we mean when we say “the web as topology” or the “web as space”. Every... See more
This is true of everything in the garden. Each flower, tree, and vine is seen in relation to the whole by the gardener so that the visitors can have unique yet coherent experiences as they find their own paths through the garden. We create the garden as a sort of experience generator, capable of infinite expression and meaning.