MrBeast: Future of YouTube, Twitter, TikTok, and Instagram | Lex Fridman Podcast #351

MrBeast — whose real name is Jimmy Donaldson — is the most popular YouTuber on the planet, with a grip on younger people (and the internet in general) that can be hard for some adults to comprehend. He produces videos known for both their scale (“I recreated every set from ‘Squid Game’in real life, and whichever one of these 456 people survives the... See more

People are shocked by the notion that MrBeast can have 20 times the reach of the largest newspaper in the world. But even more shocking is the fact that this cultural shift is still in its early stages.  You ain’t seen nothing yet, folks.  And all this is happening much faster than most people realize—especially those who live inside the

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For a long time, Donaldson admits in a number of podcast appearances, he was afraid of putting anything complex in his videos — what if a viewer didn’t get it and stopped watching? Donaldson might very well be an advertiser’s absolute dream, the logical endpoint of an internet that’s been flattened into a samey, straightforward sludge of optimized ... See more