Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
People participate in communities for a variety of reasons—to sing, to lose weight, to read stories that speak to them. But regardless of what drives people to show up for the first time, the relationships they form are what will bring them back.
Kai Elmer Sotto • Get Together: How to build a community with your people
The Next Great Consumer Companies Won’t Be Exclusive Clubs. They Will Be Inclusive Cults.
Laura Chaumedium.com
To create something that others want to join and support, we have to remember a core tenet: communities function best and are most durable when they’re helping members to be more successful in some way in a connected and dynamic world.
Charles Vogl • The Art of Community: Seven Principles for Belonging
It can’t be, as Lady Gaga warned, “Thanks for buying my record, fuck you.” Your relationship with your fans must be more than transactional. It must be deeper. It should be for life. As she explained, she wants to tell her fans, “Thank you for buying my record—and I will live and die and breathe my art to protect your dreams because you protect min
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