I’ve given a name to this continuing progression of demo ➞ feedback ➞ next demo: creative selection.

• Most movie studios are over-committed to a production schedule; they won’t wait until mid-production, even if the movie stinks


• They force things into the marketplace before they are fully done


• For Bob, this means a lack of commitment to excellence. He is a big believer in the relentless pursuit of perfection (kinda like Steve Jobs)


• “No one is ever go