Minions and Gen Z Characteristics

People are investing in themselves. This is especially true for younger generations, who view traditional careers as anathema. Red Bull wanted to work with Bryce Hall and Josh Richards, 21-year-old and 19-year-old TikTok creators each with 20 million followers. In a previous era, Hall and Richards would have been thrilled. Instead, they decided to ... See more

I also get solace from another change, something quite profound: sustainability has become a cultural movement, and arguably the core value of an entire generation. A 2021 Pew Research report found that 76% of Gen Zs list climate change as among their biggest societal concerns, with 37% listing it as their #1 concern.

Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter O... See more