Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

know with 100 percent certainty that it’s a solution your customers will pay for.

What is one thing this morning that irritated me? What is one thing on my to-do list that’s been there over a week? What is one thing that I regularly fail to do well? What is one thing I wanted to buy recently only to find out that no one made it?

It is deadly to build a business without first verifying that there are paying customers.

And I promise, starting new things and following your fear makes life seem magical. You thought this was just about building a big beautiful business? Sure, it’s about that, too, but it’s also about using entrepreneurship as a way to renew and reinvent your life.

Business is an amazing opportunity to learn about yourself, play with ideas, solve your own problems, help other people, and get paid all the while.

And yet, even then, I knew I had something, a spark—or really, the ability to create sparks—but my gift was rough, messy, a talent that wasn’t yet a skill. I had this incredible knack for choosing great opportunities, but I kept failing.

As the company grew from baby to behemoth, the talents that allowed me to thrive in startup chaos became, well, liabilities in the structure of a corporation.

know with 100 percent certainty that it’s a solution your customers will pay for.

It is deadly to build a business without first verifying that there are paying customers.