Creators and brands need to promote and sell products or services. Right now they pay employees or an agency to perform this function. The employees or agencies may not be users, know what motivations drive the users or have organic relationships with users. They make up for this by spending money on market research and “testing” the market. It’s p... See more

Now-established players have learned that Instagram advertisements and influencer campaigns only scale to a point: they can net no more than a few hundred thousand of a brand’s “first best” customers. This has driven a shift toward physical retail and prompted founders to agonize over if and when to peddle their wares on Amazon, making direct to co... See more

Any enterprising creator can build a business as a curator of products, monetizing her influence. Savvy businesses underpin this new economy. Flagship, one of my portfolio companies at Daybreak, allows anyone with a community to launch their own boutique storefront that showcases their favorite products. They earn ~20% of sales in exchange for dire... See more