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Metrics, Incrementalism, and Local Maxima
Most companies, even in the highly competitive world of the consumer Internet, still think it’s sufficient to conduct a lot of A/B tests and iterate accordingly. This is an effective tactic but poor strategy, since local optimizations do not necessarily lead to a globally optimal result.
Reid Hoffman, Chris Yeh • Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Building something no one else can measure
sriramk.com
Incrementalism is squandering Silicon Valley’s potential. Many of the nation’s most talented people are iterating on a tiny product surface area. First principles thinking is being replaced by shortcuts like NPS optimization and bookings-to-burn ratios.