MetaMask: The Hero Crypto Deserves

If you take the 10 year view that open, token-governed marketplaces will replace companies (as I do); and recognize that their communities will need 100x improvements in collaboration tools in order to operate more efficiently than centralized competitors; and understand that every DAO treasury transaction is essentially subject to a board-level pr... See more

- The deeper I was going into the space — joining communities, participating in DAOs, and buying NFT projects — the more I realized that web3 businesses are struggling with the same problems as every other business. They struggle to connect with their customers in meaningful ways to drive long-term relationships.

Web3 teams have an opportunity to learn from and improve on the strategy of commoditizing the complement. In this essay, we’ll discuss why building and commoditizing a product on top of a user-owned protocol offers maximum leverage to execute this strategy, with potential for stronger economic equilibriums that drive growth, and value, beyond that ... See more

Despite web3 being an internet based around user ownership, we’re still quite limited in how we can use and display most of the assets we own. Much like today’s social networks have siloed users into a handful of content types and displays, today’s wallets limit our asset engagement and display options to simple showcases or galleries.