MetaFactory: Rearchitecting Culture for the Digital Metaverse

MANIFESTO

After working in fashion e-commerce for years I've come to the conclusion that in e-commerce we do not sell clothes... we sell images of clothes. Compressed, digital versions of physical products. As Roland Barthes pointed out in The Fashion System, a product image is a symbol or metaphor of a product. Media--in this case images--mediates ... See more

Now that the supply chain for creators is getting digitized, you can mint an NFT instead of having a factory produce a physical item. I think that enables participation in commerce and the ability to build global commerce businesses at a massive scale where the only real barrier is creativity and ideas.

This will be Metalabel’s ninth release, called Advance Pool. This is going to be a $100,000 regenerating fund of money that will be open for anyone creating a collaborative creative project to apply to. By receiving an advance, you agree that you will release that work through Metalabel. And then, once your work goes live, the revenues from that wo... See more