- Blockchain-enabled "Total Design" should allow us to invest in creative communities while casting off old world confines. Total design equates craftsmanship with artistry since it left an indelible mark on art & design practices until today. - It’s in the spirit of Total Design within the current paradigm that we must revisit present structur... See more

We are moving from an era of centralized, bureaucratic value creation firms to an era of decentralized, permissionless value creation networks. As organizational models change, so too will the intangible cultural artifacts created by these new institutional forms. Brands, narratives, memes—we now choose our own headless gods.

Today we associate the label form with major record labels and their legacy of rent-seeking, corporate sterilization, and shady accounting. But projects like the Wide Awakes are distinct from the 20th century labels we’re used to.

While 20th century labels exist to maximize profits, a project like the Wide Awakes exists to promote ideas.

While 20th c... See more