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MEMBER BRIEF: ALLBIRDS AND ADIDAS
'Allbirds is an outlier': Why VC-backed direct-to-consumer brands are hitting a wall
Danny Parisiglossy.co
This is a message for everyone who treats loyalty programs like they're a joke: today's @KITH announcement should be a serious wake-up call for you. Here's why. đź‘€
I've loved Kith for years, so I've already been on the higher end of the LTV spectrum. But there's no doubt in my mind that Kith's new loyalty program is goi... See more
Alexa Kilroytwitter.comThere’s a lot going on here at once: The materials, their recyclability, the impact that has on design, aesthetics, and performance, the “circular” concept, the pricing, the idea of renting shoes vs. owning them, the direct consumer relationship vs. buying from a local store, and of course, the subscription business model.