Meet the TikTokers educating Gen Z on sustainable fashion

Another example is SHEIN, who have done the same for commerce.

While the general rule in fashion is that trends and items begin to reappear after two decades, at this point teenagers — who were too young to participate the first time around and who are some of TikTok’s most ardent users — are already remixing styles that were popular just five or ten years ago, as is the case with the 2014 Tumblr aesthetic.