Saved by Danielle Vermeer
Meet the TikTokers educating Gen Z on sustainable fashion

Another example is SHEIN, who have done the same for commerce.
digitalnative.substack.com • The TikTokization of Everything
While the general rule in fashion is that trends and items begin to reappear after two decades, at this point teenagers — who were too young to participate the first time around and who are some of TikTok’s most ardent users — are already remixing styles that were popular just five or ten years ago, as is the case with the 2014 Tumblr aesthetic.
Rebecca Jennings • Fashion is just TikTok now
