Meet Morgan Riddle: how this Bright Young Thing became ‘The Most Famous Woman in Men’s Tennis’

At first blush, the Rodrigo-Carpenter dynamic doesn’t seem to be that different from the way culture has always pitted pop princesses against each other. Whether it’s Britney and Christina, Debbie Gibson and Tiffany, Brandy and Monica, or Katy Perry and Taylor Swift, there’s always been an inclination that every female pop star needs a rival.

You were never going to see her making any kind of public misstep or posting something reckless on social media, which is part of why she’s a bit of a cipher. It was hard to know who she really was or what she really thought. She worked really hard—that was always her personal brand from the moment she appeared on The Hills and that’s what, univers... See more

Fiona is scrolling through her Instagram. Three point five million followers now. She has promised her Instagram adviser, Luke, that she will post a story today. He is very strict with her, but, seeing as he can get her twenty-five thousand pounds a time to post about a free holiday to the Maldives, she lets him be. But it’s all very regimented and

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"I watch the data all day long… I see every uptick or downtick. I put a video out, I watch how it trends. And then I'll make another video and see if that trends similarly." Then, she privates the videos that don't do well. She estimates she's made more than 20,000 TikToks, only a third of which are still public.