Meet Me in the Metaverse

• If the distinction between real and virtual becomes blurry, how will future workers be competitive?• How does communication and collaboration within the “infinite office” take place?

We will get ourselves to the Purpose Built Era in due time, but as designers, innovators, and leaders — we can start accelerating this shift by asking the right questions. Instead of asking “How do we get into the Metaverse?” start asking: how can we f ocus on strategic, needs-based innovation.