Meaningful: The Story of Ideas That Fly
The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about. The second step is to design and build it in a way that a few people will particularly benefit from and care about. The third step is to tell a story that matches the built-in narrative and dreams of that tiny group of people, the s
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
I learnt a crucial business principle: The only way to make real money is to offer the public something entirely new, that has style value as well as substance, and which they cannot get anywhere else.
#25 Against the Odds: An Autobiography by James Dyson
Indeed, the entire gestalt of a new product must send an immediate and direct message to the consumer: this product is going to make my life (or a task) simpler, better, and more enjoyable.
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
What’s at the heart of your story? What’s the reason you got out of bed this morning? It isn’t just to make more money for your boss or the need to sell some average product you made. It’s the deep, often unspoken, desire to change something you care about changing and the belief that it’s possible. Sometimes we forget why we started, and in doing
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