
Saved by Hichame Assi and
Meaningful Metrics: How Data Sharpened the Focus of Product Teams
Saved by Hichame Assi and
Generally, one, thirty, ninety, and 360-day data should be sufficient to gauge retention rates, but it’s still important to discover why users keep coming back.
“What kind of metric,” one team member asked, “would show us our impact and not just our output?” “What impact do the people want?” another responded. “What are they hoping clean water will do for them? If we had answers to those kinds of questions, maybe we could figure out what we should be measuring.”
Measuring pirate metrics for each cohort allows you to measure the effect of changes to your product or business model, if you are pivoting. Activation and retention are the metrics you care about for your problem/solution fit. Revenue, retention, and referral are examples of love metrics — the kind of thing you care about for evaluating a product/
... See moreThere is an antidote to this misuse of data. First, make the reports as simple as possible so that everyone understands them. Remember the saying “Metrics are people, too.” The easiest way to make reports comprehensible is to use tangible, concrete units. What is a website hit? Nobody is really sure, but everyone knows what a person visiting the we
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