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Meaningful Metrics: How Data Sharpened the Focus of Product Teams
1. Retention drives acquisition: As you retain more users, those additional users take more of the key actions that accelerate acquisition, either through sharing, inviting, word-of-mouth, or creating content.
Brian Balfour • The One Growth Metric that Moves Acquisition, Monetization, and Virality
Product metrics can be organized into five standard categories: acquisition, activation, engagement, retention, and monetization.
Amplitude • The Amplitude Guide to Product Metrics
If a business loses customers, we can now turn that into a metric (churn rate) and benchmark it against an industry average. If the churn rate goes up slightly but most customers upgrade to a higher pricing tier, we can use dollar revenue retention to better understand business performance on a YoY (year-over-year) basis.
Bradley Miles • #BreakIntoVC: How to Break Into Venture Capital And Think Like an Investor Whether You're a Student, Entrepreneur or Working Professional (Venture Capital Guidebook Book 1)
As a rough benchmark for evaluating startups at Andreessen Horowitz, I often look for a minimum baseline of 60 percent retention after day 1, 30 percent after day 7, and 15 percent at day 30, where the curve eventually levels out. It’s usually only the networked products that can exceed these numbers. That’s because networked products are unique in
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
identify metrics that the team can affect today, but which, ultimately, will affect the firm’s long-term goals.”
Ya Xu • Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
“I think return usage or any measure of customer satisfaction and loyalty are really important, because I think we’ve seen in the history of the internet that there are many companies with incredible topline figures, but at the end of the day those companies stall because they don’t have any retention and they can’t hold on to their users.”
Martin Eriksson • Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
The most critical path towards sustained growth is through Learning Cycles. Each time the cycle iterates, the outcome is improved. The faster the cycle iterates, the more dramatic the improvement is over time.
Nate Poulin • The Fatal Flaw of The DTC Playbook & The Search for Internet Diamonds
We ran 100's of experiments @ Duolingo in 2022.
These 4 helped were big for retention:
1) Widgets that “come to life”
Our take: Duo gets progressively more frustrated throughout the day if you haven’t done your lesson.