Meaningful Metrics: How Data Sharpened the Focus of Product Teams

Outcomes have dates (more on fixed dates later); that said, the focus is not on the activity, it’s on the outcomes, how the leading and lagging value measures (the key results of OKRs) are doing in terms of putting potential value into the hands of customers early and often. It’s about maximizing the value curve, as per Figure 5.8. It’s not a conve

they saw a steady improvement in these metrics, which provided a strong enough signal that they would eventually succeed. As such, they kept “doubling down” on personalisation, assuming that the correlation to retention was real. All of its subsequent proxy metrics were improving, so it made sense to believe this. It wasn’t until 10 years later tha

a boost in retention: increases new user acquisition, improves monetization, strengthens acquisition muscle so you can push competitors out of channels and explore new channels, accelerates payback period so you can reinvest in acquisition sooner