May The Feed Be With You: how algorithmic feeds create the best content experience for users

By sorting content by quality rather than familiarity, micro-entertainment platforms also have a bigger opportunity to identify our niche interests and route that type content to us.

The personalized “world” of your News Feed is shaped heavily by your choices and actions. It is made up primarily of content from the friends and family you choose to connect to on the platform, the Pages you choose to follow, and the Groups you choose to join. Ranking is then the process of using algorithms to order that content.

Again, as I noted above, Facebook made the 2013 decision to increase the value of newsworthy links for a reason, and in the time since, BuzzFeed in particular has proven that there is a consistent and repeatable way to not only reach a large number of people but to compel them to share content as well. Was Krugman wrong because he didn’t appreciate... See more

Now anyone can publish, the gatekeepers have changed. Our new navigational mechanism is largely "on demand". The audience cherrypicks from an endless feed of stories shaped by people in their network. What shows up in that feed is governed by a set of rules because there's a vast amount of content to choose from now that everybody has the mic. We c... See more