Communities are becoming stronger because technology is doing a better job directing us to people with shared identities and shared interests. On Facebook, we needed our real-world friend graphs to form the foundation for our feeds. TikTok doesn’t need to know our friends; its algorithm quickly hones in on what content and which creators will most ... See more

It’s ultimately a math question: are you more likely to find compelling content from the few hundred people in your social network, or from the millions of people posting on the service? The answer is obviously the latter, but that answer is only achievable if you have the means of discovering that compelling content, and, to be fair to both Facebo... See more