The above problems with social media in turn generate massive costs for platforms, in the form of gigantic moderation teams made of tens of thousands of people, severe damage to platforms’ brands, and openings for competition to find more efficient means for distributing content. And no platform has been better at exploiting the weaknesses of socia... See more
The essential truth of every social network is that the product is content moderation, and everyone hates the people who decide how content moderation works. Content moderation is what Twitter makes — it is the thing that defines the user experience. It’s what YouTube makes, it’s what Instagram makes, it’s what TikTok makes. They all try to incenti... See more
Our research has revealed a potential solution to the local paradox: networks that are values-driven, closely moderated, trusted, and local.
Without close moderation, local social networks risk racism, toxicity, and misinformation. But for close moderation to be acceptable to residents, they need to trust the people who are moderating and running t... See more