Masa Madness

The company’s existing plans were ripped up and doubled, or more; WeWork’s marketing team tripled its spending. Masa told Adam he should have ten thousand salespeople—

WeWork had explored a revenue-sharing model with landlords much like the one employed by hotel chains. While the company might bring in less revenue with such a strategy, it would also have to shoulder much less risk. But Masa had not invested $4.4 billion to pursue moderate growth.