Marshall McLuhan, W. Terrence Gordon - Understanding Media_ the Extensions of Man_ Critical Edition-Gingko Press
Marshall McLuhanreadwise.io
Saved by Laura Huang
Marshall McLuhan, W. Terrence Gordon - Understanding Media_ the Extensions of Man_ Critical Edition-Gingko Press
Saved by Laura Huang
As work is replaced by the sheer movement of information, money as a store of work merges with the informational forms of credit and credit card. From coin to paper currency, and from currency to credit card there is a steady progression toward commercial exchange as the movement of information itself.
Housing was an image of both the body and the universe for tribal and nonliterate societies.
The square room or house speaks the language of the sedentary specialist, while the round hut or igloo, like the conical wigwam, tells of the integral nomadic ways of food-gathering communities.
In cars, in clothes, in paperback books; in beards, babies, and beehive hairdos, the American has declared for stress on touch, on participation, involvement, and sculptural values.
Just as speech lost its magic with writing, and further with printing, when printed money supplanted gold, the compelling aura of it disappeared.
Today, when we have extended all parts of our bodies and senses by technology, we are haunted by the need for an outer consensus of technology and experience that would raise our communal lives to the level of a world-wide consensus. When we have achieved a world-wide fragmentation, it is not unnatural to think about a world-wide integration.
the invention of Euclidean space is, itself, a direct result of the action of the phonetic alphabet on the human senses.
Oral cultures act and react at the same time. Phonetic culture endows men with the means of repressing their feelings and emotions when engaged in action.
All the alphabets is use in the Western world, from that of Russia to that of the Basques, from that of Portugal to that of Peru, are derivatives of the Graeco-Roman letters. Their unique separation of sight and sound from semantic and verbal content made them a most radical technology for the translation and homogenization of cultures.